Generation Like

Generation Like

0h 54m 2014 Documentary United States of America
Budget: - Revenue: -

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Director

Douglas Rushkoff

Writer

Douglas Rushkoff, Frank Koughan