1969-08-07 ( 55 years old ) in West Lafayette, Indiana, USA
Bruce Gregory Friedrich is co-founder and president of The Good Food Institute (GFI), a Y Combinator-funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat.
He is also a co-founder of the alternative protein venture capital firm New Crop Capital.
Friedrich previously worked for PETA and Farm Sanctuary.
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